Core Attributes
1/ Discovery of Context & Creation of Fresh Content
2/ Correct Localization of Context & Content
3/ Deep Cultural Insight & Sensitivity
4/ Increasing the of Value Intangibles
.CONTENT CREATION
For today’s brands, showing up is not enough. The context of your story, how your story localized, and the value these two create is the bottom line.
OVERVIEW
For today’s brands, showing up is not enough. The context of your story, how your story localized, and the value these two create is the bottom line.
My approach in creating content is to identify points of cultural tension with Clients, as well as to conduct extensive research into the history of the environment my Client resides. With this insight and understanding, I am able to co-create fresh content within a unique context that helps to redefine categories, influence conversations, and thrive in the new economy.
But the end result comes from more than just defining an ecosystem of brand values and beliefs. I like to dig deep with Clients to execute on these and other core tenets by creating moments that stand out. My methodology is designed to differentiate and help Client brands move at the speed of their local cultures. Together we think through naming conventions, strategic positioning, development of a visual voice, as well as brand-activation, guidelines, and in-house governance.
SERVICES
CONTENT CREATION
Content Strategy
Photography & Video Production
3D & Motion Graphics
Copywriting
STRATEGIC PLANNING
Customer Experience
Consumer Insights & Trends
Omnichannel & D2C
Production & Service Vision
BRAND EXPERIENCE
Identity & Positioning
Visual Language & Art Direction
Design Production & Execution
Brand Guidelines & Messaging
CHINA Central Television (CCTV) is a long time client. Here are just a few examples of the motion graphics and station packaging programs the talented design and production team has created for the CCTV 3, CCTV 4, CCTV 9, and CCTV 11 channels over the years.