.ABOUT
In today’s modern Pan-Asian economies, Clients engage us to help them envision and create their futures.
.ABOUT
METERA works where strategy, storytelling, and technology intersect.
We help founders, executives, and institutions understand what they are building, why it matters, and how to communicate it with clarity and credibility.
Our perspective has been shaped by work across Asia, public markets, creative industries, health care, and emerging AI governance.
We are most engaged when complex ideas need to become meaningful, trustworthy, and useful in the real world.
WE BELIEVE
01/ Simplicity Wins
02/ Authenticity is Everything
03/ Strategy is the Sister of Creativity
Photographs of family, friends, and the beautiful world around me.
.SNAPSHOT
PEOPLE
One /01
One - me. I’m a seasoned strategic architect who works solo or together with a network global creatives. For large complex projects I embed myself into my Client’s marketing, corp comms, IR, and executive teams.
YEARS
Twenty+ /20+
For nearly four decades I’ve had the distinct pleasure of working with Clients throughout the Pan-Asian region. While I’m proud of my accomplishments, I’m most excited when working with new Clients, in new markets, or discovering new countries.
OFFICES
Zero /00
I work via cloud-based systems and remotely from various locations throughout the Pan-Asian / Pacific Rim region.
For larger projects, I work closely with a network of global creative professionals or as an embedded executive within my Client’s organizations. This approach helps keep costs low and flexibility high.
.SERVICES
STRATEGIC PLANNING
Customer Experience
Consumer Insights & Trends
Omnichannel & D2C
Production & Service Vision
BRAND EXPERIENCE
Identity & Positioning
Visual Language & Art Direction
Design Production & Execution
Brand Playbooks & Messaging
.BIO
ERICK Rhodes
Founder, CEO & Principal Architect
I began my career in Tokyo in 1986, co-developing a bilingual expert system that prescribed personalized fitness programs — work that grew into a substantial business and later contributed to a U.S. start-up's NASDAQ IPO. Over the decades that followed, I worked across Asia and the United States on brand strategy, investor relations, and corporate communications through public offerings on the Tokyo Stock Exchange, Euronext Growth Paris, and NASDAQ. I later founded METERA Branding to bring that experience, and a global network of creative professionals, to organizations that need to communicate complex ideas with clarity and credibility.
Today my work is focused on two areas:
LISSAI, an early-stage initiative I founded to govern human-authored context and meaning in high-risk AI systems, and a strategic health-care advisory with Ko'olauloa Health Center, a Federally Qualified Health Center serving rural communities on O'ahu's North and Windward shores. Across both, the throughline is the same — helping people and organizations turn complexity into understanding, trust, and meaningful action.
/Hawaii. Maintaining life-work balance. Sunrise paddle boarding above, afternoon surfing below.
/Bali Indonesia. Slowing down with ALAM Bali Semesta Televisi in Ubud.
.ABOUT