.ABOUT
In today’s modern Pan-Asian economies, Clients engage me to help them envision and create their futures.
I BELIEVE
01/ Simplicity Wins
02/ Authenticity is Everything
03/ Strategy is the Sister of Creativity
.ABOUT
METERA is Me.
I am a solo brand strategist. This is my portfolio.
The work I create lives at the intersection of design, technology, and Pan-Asian culture. My focus is on providing bespoke services in three disciplines - Strategic Planning, Brand Experience, and Content Creation.
This site is a snapshot of the solutions I’ve created for my Clients while working solo, remotely with a network of global creative professionals, or embedded within my Client’s marketing, corporate communications, investor relations, and executive teams.
If you’re at a creative crossroads or have an idea for something new drop me a note; I’d love to have the opportunity to co-create something fresh and wonderful with you.
.ERICK
Photographs of family, friends, and the beautiful world around me.
.SNAPSHOT
PEOPLE
One /01
One - me. I’m a seasoned brand strategist who works solo or together with a network global creatives. For large complex projects I embed myself into my Client’s marketing, corp comms, IR, and executive teams.
YEARS
Twenty+ /20+
For over 20 years I’ve had the distinct pleasure of working with Clients throughout the Pan-Asian region. While I’m proud of my accomplishments, I’m most excited when working with new Clients, in new markets, or discovering new countries.
OFFICES
Zero /00
I work via cloud-based systems and remotely from various locations throughout the Pan-Asian / Pacific Rim region.
For larger projects, I work closely with a network of global creative professionals or as an embedded executive within my Client’s organizations. This approach helps keep costs low and flexibility high.
.SERVICES
STRATEGIC PLANNING
Customer Experience
Consumer Insights & Trends
Omnichannel & D2C
Production & Service Vision
BRAND EXPERIENCE
Identity & Positioning
Visual Language & Art Direction
Design Production & Execution
Brand Playbooks & Messaging
.BIO
ERICK Rhodes /Brand Strategist
I am a seasoned brand strategist.
I have a proven track record of developing and implementing successful branding, investor relations, corporate communications, investor roadshows, and advertising campaigns in diverse Pan-Asian business environments.
During my 20+ year tenure in Asia, I have been consistently successful in growing financial media, lifestyle, entertainment, and creative businesses organically, while driving market share, revenue, and profit growth. My talent for making a rapid assessment of new growth opportunities has resulted in my strategic branding oversight of four successful IPOs on the NASDAQ (New York), Nikkei (Tokyo), and NYSE Euronext (Paris) exchanges as well as in multiple private placements with transactions amounting to over $1.5B.
When not working in Asia, I have also enjoyed a second career as a commercial photographer. I have photographed award-winning social, editorial, and commercial campaigns in Tokyo, Hong Kong, Shanghai, Beijing, South East Asia, and North America. My photography has been featured in both national and international publications.
/Hawaii. Maintaining life-work balance. Sunrise paddle boarding above, afternoon surfing below.
/Bali Indonesia. Slowing down with ALAM Bali Semesta Televisi in Ubud.
.ABOUT