ALOHILANI Weddings Launch
Overview
Alohilani Weddings is a boutique wedding studio, located on the Big Island of Hawaii. Alohilani Weddings specializes in creating intimate and exquisitely designed destination elopement and wedding experiences for small groups.
06.26.2020
Date published /06.26.2020
.NEWS /ALOHILANI Weddings Launch
ALOHILANI Weddings
01/ A new boutique wedding/elopement studio that is custom-built for our post-pandemic world.
02/ Intimate and exquisitely designed destination elopement and wedding experiences for small groups in tropical locations.
Highlights
For Alohilani I created a new logomark from a stylized Flower of Life symbol which also was similar in shape to the Tiare flower of Tahiti and common in Hawaii. I create a series of 3 color gradients variations for ALOHILANI to be used at different opacity settings and as a gradient blend within the new logo mark. I shot thousands of images for the image library from actual Client events to be used in the studio’s marketing collateral, and a new website (which I also developed).
Finally, most importantly, together with ALOHILANI we developed a completely new business model, which in retrospect, is the perfect way to create memorable elopement experiences in our post-COVID 19 world.
The new brand positioning has proven to be successful in both or pre-COVID 19 and post-COVID 19 worlds. By emphasizing an intimate form event deign, ALOHILANI has proven itself again to be a leader in this market sector.
ALOHILANI Weddings lovely color palette and Flower of Life logomark.
Enjoying the good life. Sunset at Kohanaiki Beach, Hawaii Island.
.NEWS /ALOHILANI Weddings Launch