BLUEZand Launch
Overview
BLUEZand is the creator of the Adapt Planner. The Adapt Planner is a simple, effective, and powerful solution to staying organized and on top of the demanding life of a parent of children who may need extra care and guidance.
06.27.2020
Date published /06.27.2020
.NEWS /BLUEZand - Kamuela Hawaii
BLUEZand
01/ A project grounded in love, awareness, and a sense of helping others in need.
02/ Key anchor images were to convey a sense of intimacy.
03/ The Adapt Planner is now shipping.
Highlights
The BLUEZand project is one that is grounded in love, awareness, and a sense of helping others in need.
I shot an initial set of product images for review and approval from the Client. Once the look and feel were settled, we created a series of more formal product images as well as lifestyle shots.
When these images were finalized, work on the company website began with a focus on the back story of the company and product. For the back story work, we also got in touch with the product designers in Berlins for copies of their initial designs.
The result of the above work was a set of anchor images for use in the company’s marketing collateral, website and to serve as stock images for future use. We also created a new website for the company with an omnichannel and D2C marketing strategy. I am most proud of helping my Client articulate the story of why she started her company and launched this first product - The Adapt Planner.
BLUEZand and its first shipping product, the Adapt Planner, are dedicated, designed, and created with love for Zander.
.NEWS /BLUEZand - Kamuela Hawaii