BOBBY.G Portfolio Launch
Overview
Bobby Gutierrez is a highly regarded Casting Director and Executive Producer who has been working at the highest levels of the international fashion industry for over 20+ years.
For years my close friend BOBBY G has worked at the highest levels of the international fashion industry. In celebration of his 24th year in the business, I was retained to create a new site and a visual identity for BOBBY to showcase his incredible portfolio.
06.27.2020
Date published /06.27.2020
.NEWS /BOBBY.G Portfolio Launch
BOBBY.G
01/ We created a new home for his extensive portfolio of work.
02/ The subtle visual elements built within the site are there to serve as links to global cultural events and their respective color palettes.
Highlights
I was really excited to work with Bobby to create a new home for his work. While his Instagram, and his page on Models.com serve him well, the flexibility of a single visually beautiful website with an easy to navigate structure was needed to propel his work forward.
I keep the UI very simple while at the same time retaining the depth of Bobby’s content. We decided to utilize color (in this case green) as a point to show support for different causes that are important to Bobby. For example, during HIV Prevention Month, the colors will switch to red. During Breast Cancer Awareness Month, we will switch to pink, etc.
Bobby.G portfolio detail.
A clean modern font face, logomark, and a flexible color palette were all important to our Client.
.NEWS /Bobby.G Portfolio Launch