BLUEZand
/BLUEZand
/Overview
BLUEZAND
BLUEZand is the creator of the Adapt Planner. The Adapt Planner is a simple, effective, and powerful solution to staying organized and on top of the demanding life of a parent of children who may need extra care and guidance.
Services Rendered
01/ Visual Language & Art Direction
02/ Design Production & Execution
03/ Brand Messaging
04/ Campaign Development
05/ Content Strategy
06/ Photography
07/ Copywriting
08/ Customer Experience
09/ Key Messaging
Opportunity
The owners of BLUEZand and their first product, the Adapt Planner, are long time friends of mine. They needed help putting creating photographic and written content for their new company. I was drawn to the authenticity of the company’s mission. For BLUEZand, I was tasked to create a stock catalog of images, a new easy-to-use website, and omni channel platform from which to market their products from.
Approach
The approach and creative process to the BLUEZand project were similar to others I had worked on in the past. I outlined a detailed production schedule with the team at BLUEZand for all of us to work off of.
Solution
I shot an initial set of product images for review and approval from the Client. Once the look and feel were settled, we created a series of more formal product images as well as lifestyle shots.
When these images were finalized, work on the company website began with a focus on the back story of the company and product. For the back story work, we also got in touch with the product designers in Berlins for copies of their initial designs.
OUTCOME
/Results
The result of the above work was a set of anchor images for use in the company’s marketing collateral, website and to serve as stock images for future use. We also created a new website for the company with an omnichannel and D2C marketing strategy. I am most proud of helping my Client articulate the story of why she started her company and launched this first product - The Adapt Planner.
BLUEZand Marketing Images & Copy
Select images created for BLUEZand’s marketing collateral and website.
BLUEZand Website Anchor Images
/Challenges
/Solutions
01/ Keeping the back story of the company’s founder intimate and authentic without making the story too invasive and personal.
The Adapt Planner, the first production in a series to be released by BLUEZand, we created for very personal reasons by the founder of the company. It was important to me when creating the text back story of the company to honor the reason’s why the company was founded without being too personal and revealing too much detail.
02/ Creating new D2C and omni channels for the products niche market.
The Adapt Planner is a new product created for a very specific niche market in a very mature and crowded space - planners. It was important when designing the site to point this out as well as identify potential groups, non-profits, educational, and medical organizations.
BLUEZAND Marketing Images
Select images from BLUEZand’s library of stock images.
Product shots from Berlin and North Kohala, Hawaii Island.
.WORK /BLUEZand