After the acquisition of a small Big Island-based wedding company in Hawaii, METERA was retained to completely rebrand the legacy organization into something new. The ALOHILANI project required that new visual identity be developed based upon sacred geometry; the creation of a cool-toned color palette, the development of a complete business concept, as well as a library of photographic content which would be based upon real customers of the Client.
Read MoreMUSE Bride wanted to polish their visual identity, develop a new website, and market a new editorial style of wedding photography to their Clientele in the Pacific Rim region. To accomplish this brief, we first set about defining a new editorial look by shooting a series of tests to establish a proof of creative concept which the studio then marketed to the Clientele. From there a new font face, website, and collateral were all created with great success.
Read MoreI was approached by the organizing team for the first HONOLULU Fashion Week to shoot a series of editorials entities Fashion as Art campaign. The images were later used for the first HONOLULU Fashion Week’s key art and anchor marketing images.
Read MoreAfter years of working in Asia, I returned to Hawaii and started a small photography agency - RÊVE Group. I created the identity, brand ethos, and visual voice for the RÊVE Group as a fun personal endeavor. RÊVE became a successful hybrid photography studio that focused on high-end social events and commercial projects for well-known lifestyle brands. The photo team and I at RÊVE created images for our Clientele in venues in Hawaii, North America, Asia, and Europe.
Read MoreWhen the owners of a newly acquired home just off the beach in Kailua asked for ideas on what kinds of services they could potentially offer a new business from their property, I jumped at the opportunity. The location was beautiful and had potential. I came up with the idea of marketing boutique wedding elopement services for small intimate groups via a new brand I created named MALEANA Gardens. Maleana means wedding in Hawaii and was the perfect fit for the new enterprise.
Read MoreThe owners of BLUEZand and their first product, the Adapt Planner are long time friends of mine. They needed help putting creating photographic and written content for their new company. I was drawn to the authenticity of the company’s mission. For BLUEZand, I create a stock catalog of images, a new easy-to-use website, and omnichannel platform from which to market their products.
Read MoreI know I’m going to have fun when I get a call from the marketing team at the SHERATON Waikiki to shoot their lifestyle events. It’s great because the creative briefs are always very open to interpretation - so I ended up getting out of the studio to mingle with the team and their Guests. The images are used in Sheraton’s marketing collateral.
Read MoreI ran into close friend Johnny, the owner of HOTEL Wailea, at a dinner party and he mentioned that he was in need of new images as part of a broader rebranding project. I created these mood boards and flew to Maui to highlight my emotional vision for HOTEL Wailea photography pitch. I thought the images were a little sexy for a resort marketing campaign - but I did get the gig. HOTEL Wailea remains one of my all-time favorite hotels on Maui.
Read MoreI met with the founders of CURATE DECOR & Design at a trade show and immediately felt and close creative connection to both of them and their team. I retained me to shoot an installation they were setting up for use in a promotional video they were producing.
Read MoreLOCAL Motion (and sister company - Kahala Sports Ware) were special photography clients of mine. Co-creating images with them has always been a pleasure - primarily because of the creative license they gave me.
Read MoreThe owners of REA Event Design in Honolulu, Hawaii are close friends. They asked if I would swing by the ROYAL Hawaiian Hotel to shoot the pipe and draping/lighting design for a corporate event they resort and the event design company were hosting. I had worked with REA in the past and have always been impressed with their work.
Read MoreI love shooting editorials for hotels and wedding publications. I shot this beautiful editorial for THE MODERN Honolulu and Hawaii Wedding Style magazine. The images were used for both Client’s marketing and promotional purposes.
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