MUSE Bride
/MUSE Bride
/Overview
MUSE Bride
MUSE Bride as a small atelier shoots a new fresh editorial style of wedding photography to their global Clientele.
Services Rendered
01/ Identity & Positioning
02/ Visual Language & Art Direction
03/ Design Production & Execution
04/ Brand Messaging
05/ Campaign Development
06/ Customer Experience
07/ Consumer Insight & Trends
08/ Omnichannel & D2C
09/ Production & Service Vision
10/ Go-to-Market Planning
11/ Key Messaging
12/ Content Strategy
13/ Photography
14/ Copywriting
Opportunity
MUSE Bride wanted to polish their visual identity, develop a new website, and market a new editorial style of wedding photography to their Clientele in the Pacific Rim region.
Approach
To accomplish this brief, a new aspirational editorial style of wedding photography needed to be created which would captivate their Clientele. The brief also requested that a new font face, website, photographic content, and collateral be created.
Solution
For MUSE I photographed a hundreds of editorials, weddings, and styled shoots for the studio’s website and collateral materials. I also created a new logo mark in which I manipulated a version of Italian Didot, color palette, and website.
OUTCOME
/Results
We successfully created a new identity, photographed new content with real Clientele at real events, and launched the revised MUSE Bride website in record time.
MUSE Bride Web Videos, Images, & Brand Positioning
Video clips used as backgrounds within the new MUSE Bride’s website and brand identity.
MUSE Bride website video clips and mastheads.
MUSE Editorial Images & Marketing Collateral
Anchor images for both the website and MUSE Bride’s marketing collateral were created using real Clients photographed at actual events.
/Challenges
/Solutions
01/ Create a new style of editorial photography for the Hawaii bridal market that would be aspirational for MUSE Bride’s Asia-Pacific Clientele.
I developed a new aspirational editorial style of wedding photography that would be approachable, comfortable, and understandable for MUSE Bride’s Asian Clientele.
02/ Create a new studio website and visual identity that would incorporate decades of the principal photographer’s portfolio.
I successfully created a new identity, photographed new content with real Clientele at real events, and launched the revised MUSE Bride website in record time.
Select images of MUSE Bride Clientele.
MUSE Bride Website
A new website was created for MUSE Bride. The new site included images from the entire career of the owner and principal photographer’s career as a wedding and event photographer.
MUSE Bride Website Screen Grabs
.WORK /MUSE Bride