DINA Lingerie retained METERA to help them with a global roadshow to promote the atelier to private equity investors and for a potential IPO in Paris. I created a new visual identity based upon a woman CEO/Creative Director who served as an inspiration to the team. The end product was an investor vision reel with voice over scripts in French, and Chinese, all packaged in a detailed brand guideline set.
Read MoreAfter the acquisition of a small Big Island-based wedding company in Hawaii, METERA was retained to completely rebrand the legacy organization into something new. The ALOHILANI project required that new visual identity be developed based upon sacred geometry; the creation of a cool-toned color palette, the development of a complete business concept, as well as a library of photographic content which would be based upon real customers of the Client.
Read MoreMUSE Bride wanted to polish their visual identity, develop a new website, and market a new editorial style of wedding photography to their Clientele in the Pacific Rim region. To accomplish this brief, we first set about defining a new editorial look by shooting a series of tests to establish a proof of creative concept which the studio then marketed to the Clientele. From there a new font face, website, and collateral were all created with great success.
Read MoreI was approached by the organizing team for the first HONOLULU Fashion Week to shoot a series of editorials entities Fashion as Art campaign. The images were later used for the first HONOLULU Fashion Week’s key art and anchor marketing images.
Read MoreI've known JP Canlis for just under 30 years. In 2004 JP asked if I would photograph some of his incredible glass art. We decided to use only available light and do the entire initial shoot outdoors - which was different from the typical in-studio setups he had done before. JP later invited me to Seattle and other incredible venues to shoot more of his work. Since then his art has appeared around the world in private and public collections.
Read MoreAfter years of working in Asia, I returned to Hawaii and started a small photography agency - RÊVE Group. I created the identity, brand ethos, and visual voice for the RÊVE Group as a fun personal endeavor. RÊVE became a successful hybrid photography studio that focused on high-end social events and commercial projects for well-known lifestyle brands. The photo team and I at RÊVE created images for our Clientele in venues in Hawaii, North America, Asia, and Europe.
Read MoreWhen the owners of a newly acquired home just off the beach in Kailua asked for ideas on what kinds of services they could potentially offer a new business from their property, I jumped at the opportunity. The location was beautiful and had potential. I came up with the idea of marketing boutique wedding elopement services for small intimate groups via a new brand I created named MALEANA Gardens. Maleana means wedding in Hawaii and was the perfect fit for the new enterprise.
Read MoreThe owners of BLUEZand and their first product, the Adapt Planner are long time friends of mine. They needed help putting creating photographic and written content for their new company. I was drawn to the authenticity of the company’s mission. For BLUEZand, I create a stock catalog of images, a new easy-to-use website, and omnichannel platform from which to market their products.
Read MoreThe XFMedia project was a large, long-term, and complex project where I was embedded into the company’s executive team in Shanghai and Beijing. For XFMedia I created the entire corporate brand with the goal of launching all facets of the project on the date of the firm’s NASDAQ IPO in New York City. We succeeded on all fronts and the company listed with a $371M IPO - the largest IPO of the year on NASDAQ and the first media company out of China ever to be listed on a U.S. based exchange.
Read MoreI know I’m going to have fun when I get a call from the marketing team at the SHERATON Waikiki to shoot their lifestyle events. It’s great because the creative briefs are always very open to interpretation - so I ended up getting out of the studio to mingle with the team and their Guests. The images are used in Sheraton’s marketing collateral.
Read MoreI ran into close friend Johnny, the owner of HOTEL Wailea, at a dinner party and he mentioned that he was in need of new images as part of a broader rebranding project. I created these mood boards and flew to Maui to highlight my emotional vision for HOTEL Wailea photography pitch. I thought the images were a little sexy for a resort marketing campaign - but I did get the gig. HOTEL Wailea remains one of my all-time favorite hotels on Maui.
Read MoreThe XINHUA Finance project was another large, long-term, and complex project where I was embedded into the company’s executive team in Hong Kong. For XINHUA Finance I created the entire corporate brand with the goal of launching all facets of the project on the date of the firm’s Nikkei Mother’s Board listing in Tokyo, Japan. The XINHUA Finance listing was the first time a Mainland Chinese company was ever listed on Nikkei Stock Exchange.
Read MoreWE tv (AMC Networks) asked me to shoot a few stills of the LYLAS for an upcoming reality show pilot for the sisters and the station. This was one of the most enjoyable shoots I’ve ever been a part of. Many thanks to WE tv and AMC.
Read MoreI met with the founders of CURATE DECOR & Design at a trade show and immediately felt and close creative connection to both of them and their team. I retained me to shoot an installation they were setting up for use in a promotional video they were producing.
Read MoreLOCAL Motion (and sister company - Kahala Sports Ware) were special photography clients of mine. Co-creating images with them has always been a pleasure - primarily because of the creative license they gave me.
Read MoreA few years ago, I was retained to photograph a polo match for the magazine Hawaii Polo Life. I was interested in using the built-in focus tracking capabilities in the Nikon D3 I was using for these shots. During the morning matches, I set about doing motion tracking shots while also using a shutter drag - all in-camera. While the magazine never used any motion tracking images, a year later I received a call from a company in New York who had a client (HILTON Resorts) that wanted to purchase the image for use in a new resort in the Chicago area.
Read MoreI shot proof of concept images for HINANO of Tahiti a while back. For Hinano I decided to create a series of body painting images for the brand using the iconic vahine in the red & white padeo as creative inspiration. These images are still some of my personal favorites.
Read MoreA few years ago I creates this identity for a US-based non-profit which does amazing work in Inner Mongolia. The logo is comprised of four fingerprints (from both little fingers & both thumbs) to create a butterfly. The non-profit’s name, CHAZARA (which I researched and was later adopted by the non-profit), is a shortened name of a butterfly that is indigenous to that region of Asia. The butterfly logo was created to represent a positive metamorphosis & freedom through education. Each student of the CHAZARA program was able to create their own butterfly with their own fingerprints.
Read MoreThe owners of REA Event Design in Honolulu, Hawaii are close friends. They asked if I would swing by the ROYAL Hawaiian Hotel to shoot the pipe and draping/lighting design for a corporate event they resort and the event design company were hosting. I had worked with REA in the past and have always been impressed with their work.
Read MoreI love shooting editorials for hotels and wedding publications. I shot this beautiful editorial for THE MODERN Honolulu and Hawaii Wedding Style magazine. The images were used for both Client’s marketing and promotional purposes.
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