XFMedia

The XFMedia project was a large, long-term, and complex project where I was embedded into the company’s executive team in Shanghai and Beijing. For XFMedia I created the entire corporate brand with the goal of launching all facets of the project on the date of the firm’s NASDAQ IPO in New York City. We succeeded on all fronts and the company listed with a $371M IPO - the largest IPO of the year on NASDAQ and the first media company out of China ever to be listed on a U.S. based exchange.

Work: Strategic PlanningEric RhodesApril 3, 2020Entertainment & Media, Featured Project, Brand Design, IPO / Private Placement, Web Development, Photography, Video & Motion Graphics, China

XFMedia Unreleased

Because of the size, scope, and scale of the XFMedia project, a lot of my work ended up on the editing room floor. I thought it would be nice to include some of that work here so a visitor could take a peek behind the curtain to see how select parts of my creative process works.

Work: Strategic PlanningEric RhodesSeptember 18, 2019Entertainment & Media, Featured Project, Web Development, IPO / Private Placement, Video & Motion Graphics, China