VESTASIA Finance retained METERA to help them with the global roadshow to promote the firm for their upcoming NYSE Euronext IPO in Paris. For the IPO my team and I created a new visual identity, a new set of brand guidelines, a new website, and an investor vision reel with all of the associated voice-over scripts (in English, French, and Chinese).
Read MoreDINA Lingerie retained METERA to help them with a global roadshow to promote the atelier to private equity investors and for a potential IPO in Paris. I created a new visual identity based upon a woman CEO/Creative Director who served as an inspiration to the team. The end product was an investor vision reel with voice over scripts in French, and Chinese, all packaged in a detailed brand guideline set.
Read MoreAfter the acquisition of a small Big Island-based wedding company in Hawaii, METERA was retained to completely rebrand the legacy organization into something new. The ALOHILANI project required that new visual identity be developed based upon sacred geometry; the creation of a cool-toned color palette, the development of a complete business concept, as well as a library of photographic content which would be based upon real customers of the Client.
Read MoreThe XFMedia project was a large, long-term, and complex project where I was embedded into the company’s executive team in Shanghai and Beijing. For XFMedia I created the entire corporate brand with the goal of launching all facets of the project on the date of the firm’s NASDAQ IPO in New York City. We succeeded on all fronts and the company listed with a $371M IPO - the largest IPO of the year on NASDAQ and the first media company out of China ever to be listed on a U.S. based exchange.
Read MoreThe XINHUA Finance project was another large, long-term, and complex project where I was embedded into the company’s executive team in Hong Kong. For XINHUA Finance I created the entire corporate brand with the goal of launching all facets of the project on the date of the firm’s Nikkei Mother’s Board listing in Tokyo, Japan. The XINHUA Finance listing was the first time a Mainland Chinese company was ever listed on Nikkei Stock Exchange.
Read MoreCSPS retained METERA to help them an investor vision reel to present to Asian and European investors. For the investor vision reel, we developed all of the visual concepts, motion graphics, English, French and Chinese voice over scripts and underlying music bed.
Read MoreA few years ago I creates this identity for a US-based non-profit which does amazing work in Inner Mongolia. The logo is comprised of four fingerprints (from both little fingers & both thumbs) to create a butterfly. The non-profit’s name, CHAZARA (which I researched and was later adopted by the non-profit), is a shortened name of a butterfly that is indigenous to that region of Asia. The butterfly logo was created to represent a positive metamorphosis & freedom through education. Each student of the CHAZARA program was able to create their own butterfly with their own fingerprints.
Read MoreHDS retained METERA to help them with a global roadshow to promote the shoe OEM to private equity investors and for a potential IPO in Paris. I created a new visual identity based upon the legacy logomark. The end product was an investor vision reel with voice over scripts in French, and Chinese, all packaged in a detailed brand guideline set.
Read MoreBecause of the size, scope, and scale of the XFMedia project, a lot of my work ended up on the editing room floor. I thought it would be nice to include some of that work here so a visitor could take a peek behind the curtain to see how select parts of my creative process works.
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