After the acquisition of a small Big Island-based wedding company in Hawaii, METERA was retained to completely rebrand the legacy organization into something new. The ALOHILANI project required that new visual identity be developed based upon sacred geometry; the creation of a cool-toned color palette, the development of a complete business concept, as well as a library of photographic content which would be based upon real customers of the Client.
Read MoreMUSE Bride wanted to polish their visual identity, develop a new website, and market a new editorial style of wedding photography to their Clientele in the Pacific Rim region. To accomplish this brief, we first set about defining a new editorial look by shooting a series of tests to establish a proof of creative concept which the studio then marketed to the Clientele. From there a new font face, website, and collateral were all created with great success.
Read MoreI've known JP Canlis for just under 30 years. In 2004 JP asked if I would photograph some of his incredible glass art. We decided to use only available light and do the entire initial shoot outdoors - which was different from the typical in-studio setups he had done before. JP later invited me to Seattle and other incredible venues to shoot more of his work. Since then his art has appeared around the world in private and public collections.
Read MoreAfter years of working in Asia, I returned to Hawaii and started a small photography agency - RÊVE Group. I created the identity, brand ethos, and visual voice for the RÊVE Group as a fun personal endeavor. RÊVE became a successful hybrid photography studio that focused on high-end social events and commercial projects for well-known lifestyle brands. The photo team and I at RÊVE created images for our Clientele in venues in Hawaii, North America, Asia, and Europe.
Read MoreWhen the owners of a newly acquired home just off the beach in Kailua asked for ideas on what kinds of services they could potentially offer a new business from their property, I jumped at the opportunity. The location was beautiful and had potential. I came up with the idea of marketing boutique wedding elopement services for small intimate groups via a new brand I created named MALEANA Gardens. Maleana means wedding in Hawaii and was the perfect fit for the new enterprise.
Read MoreI met with the founders of CURATE DECOR & Design at a trade show and immediately felt and close creative connection to both of them and their team. I retained me to shoot an installation they were setting up for use in a promotional video they were producing.
Read MoreI normally don’t take on projects that only involve web development. For SINGSHINE I made an exception because of my friendship with the founder. I also was interested in learning about the power of experiential marketing and below-the-line marketing programs - a marketing genre that I know very little about.
Read MoreXIANGHUA is a leading textile company in China. The company retained me to create a new visual identity based upon the legacy visual identity. The objective of the project was to create a new identity to showcase the modernization of the firms manufacturing capabilities. I created a new identity that used the initials of the company while giving it a modern yet playful pinwheel metaphor.
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