XIANGHUA China

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/XIANGHUA China

/Overview

XIANGHUA

XIANGHUA Holdings is a leading Chines OEM that specialized in the manufacture and distribution of high-value clothing raw materials.

Services Rendered

01/ Identity & Positioning

02/ Visual Language & Art Direction

Opportunity & Approach

XIANGHUA is a leading textile company in China. The company retained me to create a new visual identity based upon the legacy visual identity. The objective of the project was to create a new identity to showcase the modernization of the firms manufacturing capabilities.

I created a new identity that used the initials of the company while giving it a modern yet playful pinwheel metaphor.

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OUTCOME

/Results

The creation of a new identity that used the initials of the company while giving it a modern yet playful pinwheel metaphor. The new logomark is used across the entire company.

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XIANGHUA Logomark Discovery

XIANGHUA logomark design studies.

XIANGHUA logomark design studies.

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/Challenges

/Solutions

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01/ None.

The senior management team at XIANGHUA were a pleasure to work with. They gave my team and I complete creative freedom. In my experience of working for nearly eight years this has been my underlying experience.

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XIANGHUA Logomark Final Design

Final XIANGHUA logomark design presentation and animation presentation.

Final XIANGHUA logomark design presentation.

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.WORK /XIANGHUA China