CHINA Central Television (CCTV) is a long time client. Here are just a few examples of the motion graphics and station packaging programs the talented design and production team has created for the CCTV 3, CCTV 4, CCTV 9, and CCTV 11 channels over the years.
Read MoreIn early 2008 the team in Beijing and I starting working with Red Bee Media (UK) to create the main opening title sequence for CCTV’s Olympics programming along with a comprehensive package of about 300 information graphics. The Beijing Olympics was watched by 3.5 billion people worldwide.
Read MoreDINA Lingerie retained METERA to help them with a global roadshow to promote the atelier to private equity investors and for a potential IPO in Paris. I created a new visual identity based upon a woman CEO/Creative Director who served as an inspiration to the team. The end product was an investor vision reel with voice over scripts in French, and Chinese, all packaged in a detailed brand guideline set.
Read MoreI lived in Beijing China for just under 3 years to work with online entertainment platform HAPAMe, and parent company, MINGHE Media. In Beijing, I worked with the IR team to develop both companies’ investment story, key brand attributes, visual identity, and design elements.
Read MoreI lived in Beijing China for just under 4 years to work with Chinese media conglomerate MINGHE Media. The company’s platform includes cable television, nationwide radio, television production, and a talent agency. While in Beijing I worked with the IR team to develop the company’s investment story, key brand attributes, visual identity, and investor vision reel.
Read MoreThe XFMedia project was a large, long-term, and complex project where I was embedded into the company’s executive team in Shanghai and Beijing. For XFMedia I created the entire corporate brand with the goal of launching all facets of the project on the date of the firm’s NASDAQ IPO in New York City. We succeeded on all fronts and the company listed with a $371M IPO - the largest IPO of the year on NASDAQ and the first media company out of China ever to be listed on a U.S. based exchange.
Read MoreFUJIAN Television is another long time client in China. Here are just a few examples of the motion graphics and station packaging programs the talented design and production team has created for the station over the years.
Read MoreWhen NMTV (Inner Mongolia Television) was acquired by XFMedia, I was tasked to create a new visual identity for the nation wide satellite television station. Our brief required that we create a new station identity to match the visual platforms that we were creating for the new parent company.
Read MoreI normally don’t take on projects that only involve web development. For SINGSHINE I made an exception because of my friendship with the founder. I also was interested in learning about the power of experiential marketing and below-the-line marketing programs - a marketing genre that I know very little about.
Read MoreA few years ago I creates this identity for a US-based non-profit which does amazing work in Inner Mongolia. The logo is comprised of four fingerprints (from both little fingers & both thumbs) to create a butterfly. The non-profit’s name, CHAZARA (which I researched and was later adopted by the non-profit), is a shortened name of a butterfly that is indigenous to that region of Asia. The butterfly logo was created to represent a positive metamorphosis & freedom through education. Each student of the CHAZARA program was able to create their own butterfly with their own fingerprints.
Read MoreHDS retained METERA to help them with a global roadshow to promote the shoe OEM to private equity investors and for a potential IPO in Paris. I created a new visual identity based upon the legacy logomark. The end product was an investor vision reel with voice over scripts in French, and Chinese, all packaged in a detailed brand guideline set.
Read MoreXIANGHUA is a leading textile company in China. The company retained me to create a new visual identity based upon the legacy visual identity. The objective of the project was to create a new identity to showcase the modernization of the firms manufacturing capabilities. I created a new identity that used the initials of the company while giving it a modern yet playful pinwheel metaphor.
Read MoreI have created logo marks and branding platforms for the owners of NEW CHINA Media in the past. I’ve always enjoyed the creative process of working on a new logomark development. This one was done with help from an amazing photographer who I used to work with at RÊVE Group.
Read MoreBecause of the size, scope, and scale of the XFMedia project, a lot of my work ended up on the editing room floor. I thought it would be nice to include some of that work here so a visitor could take a peek behind the curtain to see how select parts of my creative process works.
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