CHINA Central Television (CCTV) is a long time client. Here are just a few examples of the motion graphics and station packaging programs the talented design and production team has created for the CCTV 3, CCTV 4, CCTV 9, and CCTV 11 channels over the years.
Read MoreIn early 2008 the team in Beijing and I starting working with Red Bee Media (UK) to create the main opening title sequence for CCTV’s Olympics programming along with a comprehensive package of about 300 information graphics. The Beijing Olympics was watched by 3.5 billion people worldwide.
Read MoreVESTASIA Finance retained METERA to help them with the global roadshow to promote the firm for their upcoming NYSE Euronext IPO in Paris. For the IPO my team and I created a new visual identity, a new set of brand guidelines, a new website, and an investor vision reel with all of the associated voice-over scripts (in English, French, and Chinese).
Read MoreDINA Lingerie retained METERA to help them with a global roadshow to promote the atelier to private equity investors and for a potential IPO in Paris. I created a new visual identity based upon a woman CEO/Creative Director who served as an inspiration to the team. The end product was an investor vision reel with voice over scripts in French, and Chinese, all packaged in a detailed brand guideline set.
Read MoreI lived in Beijing China for just under 3 years to work with online entertainment platform HAPAMe, and parent company, MINGHE Media. In Beijing, I worked with the IR team to develop both companies’ investment story, key brand attributes, visual identity, and design elements.
Read MoreI lived in Beijing China for just under 4 years to work with Chinese media conglomerate MINGHE Media. The company’s platform includes cable television, nationwide radio, television production, and a talent agency. While in Beijing I worked with the IR team to develop the company’s investment story, key brand attributes, visual identity, and investor vision reel.
Read MoreThe International Olympic Committee and China Central Television are long time clients. For the VANCOUVER Winter Olympics, we pitched and were awarded the rights to create a series of motion graphics and station packaging platforms for the Games. For this project, we created a bright three-dimensional world of white, cobalt blue, crimson, and yellow organic structures through which the athletes competed in.
Read MoreThe XFMedia project was a large, long-term, and complex project where I was embedded into the company’s executive team in Shanghai and Beijing. For XFMedia I created the entire corporate brand with the goal of launching all facets of the project on the date of the firm’s NASDAQ IPO in New York City. We succeeded on all fronts and the company listed with a $371M IPO - the largest IPO of the year on NASDAQ and the first media company out of China ever to be listed on a U.S. based exchange.
Read MoreFUJIAN Television is another long time client in China. Here are just a few examples of the motion graphics and station packaging programs the talented design and production team has created for the station over the years.
Read MoreCSPS retained METERA to help them an investor vision reel to present to Asian and European investors. For the investor vision reel, we developed all of the visual concepts, motion graphics, English, French and Chinese voice over scripts and underlying music bed.
Read MoreWhen NMTV (Inner Mongolia Television) was acquired by XFMedia, I was tasked to create a new visual identity for the nation wide satellite television station. Our brief required that we create a new station identity to match the visual platforms that we were creating for the new parent company.
Read MoreI was introduced to the CEO of WYSE Technology through a close friend while living in San Francisco. WYSE was in the process of either being acquired or potentially listing on the NYSE. The company’s legacy branding was in need of a refresh. I was retained to assist their marketing department with this effort with the end product being a slick investor vision reel. In phase one we created a series of conceptual storyboards for the company to animate how a revised visual identity would look and how it would be deployed in a potential investor reel. These storyboards and design directions were approved. Luckily for WYSE (but unlucky for us), the company was acquired by Dell so our work was never able to come into its will form.
Read MoreHDS retained METERA to help them with a global roadshow to promote the shoe OEM to private equity investors and for a potential IPO in Paris. I created a new visual identity based upon the legacy logomark. The end product was an investor vision reel with voice over scripts in French, and Chinese, all packaged in a detailed brand guideline set.
Read MoreBecause of the size, scope, and scale of the XFMedia project, a lot of my work ended up on the editing room floor. I thought it would be nice to include some of that work here so a visitor could take a peek behind the curtain to see how select parts of my creative process works.
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